7 Ways to Keep Video Production Costs Down
“There is no victory at bargain basement prices.” Dwight D. Eisenhower Dwight was, of course, right. If you want to win (in business or in war…) you have to pay the price. If it’s important to you...
View ArticleOMM’s Corporate Video Production Hierarchy of Needs
“We just put a video up on our website… it’s really cool, but nobody is watching it” Video production for business has evolved rapidly over the last 5 years. Video isn’t novel any more. Anyone can, and...
View ArticleTop ten things you never want to hear your video production company say
Did I really just hear you say that? Video production continues to grow as part of the overall corporate marketing mix. With that growth comes specialization, complexity and a host of issues that many...
View Article10 things your marketing video requires to be ‘Awesome’
{ Disclaimer. I’m a big Jeff Bridges fan. He was cool with his dad in Sea Hunt (look it up) and he’ll still be cool in his nineties doing ‘The Big Lebowski Part V.’ Anything with Jeff Bridges is, by...
View ArticleHow to design the perfect celebrity endorsement video.
Do celebrity endorsement videos really help your brand? Are celebrity endorsements effective? Yes and yes… but the devil is in the details. There’s no denying the transitive power of a celebrity...
View ArticleThe Future of Video Production – Chaos, Specialization & Real Reality
Video production used to be about fancy equipment, cool effects, big budgets and ‘creative’. Today, effective video production is more about delivering measurable business results. Back in the...
View ArticleCorporate Video: Only One Thing Matters…
The purpose of a corporate video is to sell a product, service or an idea. Anyone can create a video today just like anyone can write an ad or design a brochure. Knowing how to craft a video that...
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Video Production Cost Calculator
Client: “How much will my corporate video cost?” Production Company: “It depends…” A few years back we created a blog that tried to answer the question: What does it cost to make a video? The...
View ArticleDoes great marketing create great companies?
Or is it the other way around? Do great companies all do great marketing? Marketing, at its highest level, is the practice of making people feel a certain way about your brand. Great products are...
View ArticleTop Ten Reasons Why Your Last Video Project Failed (…and ten solutions to...
You finally succeeded in convincing your senior management to green-light your video project. It’s now one month post-launch and the painful truth has sunk in – your video project was a bomb. Nobody...
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Marketing Videos – 32 Types That Every Business Should Consider.
Google ‘types of marketing videos’ and you’ll discover a sea of disparate lists, examples and opinions around what constitutes a marketing video. We’ve created a list that defines marketing videos...
View ArticleImperfection – A brave new direction for Corporate Video
“No brand can ever live up to the ideals of perfection that are represented in most corporate video campaigns.” Do you know how difficult it is to find a stock image that represents “imperfection?”...
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Video Production Companies – The Evolution of an Industry.
The window of opportunity for pure-play video production companies is beginning to close. I’m revisiting a blog post I wrote 5 years ago about the state of video production companies to see where the...
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Video Production Cost – 35 Factors with costs explained.
The axiom ‘you get what you pay for’ still holds true in video production. Today, you’re getting a bigger bang for your buck as video production cost continues to drop. Video production cost has...
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How to Create an Effective Video Production Brief
This article explains why preparing a video production brief is necessary and provides guidelines as to what should be included in your next video production brief. If you’re outsourcing a video...
View ArticleHow to Choose a Video Production Company
You’ve got the green light to start your video project. Now you just need to find the right production house. Where do you start? We’ve created the following post to help you plan your next video...
View ArticleCanada Day 2023 – A Celebration of Diversity in Ottawa.
July 1, 2023 – Canada Day – A rainy, sticky day in the nations capital with a hazy veil over the city reminding everyone that the ‘new normal’ now includes the effects of blazing wildfires. I...
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Video Production Costs in Canada: A Comprehensive Guide
Canada has established a reputation as a top international film and television location with world-class facilities in Toronto, Montreal and Vancouver. Smaller centres like Calgary, Ottawa and Halifax...
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